The Mission of the Company

EKRANAS expands its market, seeks for the top quality, nurtures responsible attitudes to employees and clients and competes resolutely with other enterprises. The Company tries to become a leading manufacturer of TV tubes and their glass parts in Europe.

Values used for achievement of the mission remain the same, only the attitude changes. AB EKRANAS has been in business for over 40 years and based on its past experience, the Company continues to rely on the trusted success factors: customer, quality, professional development, and positive attitude among the competitors.

The above-mentioned convincing means are a strong basis for the Vision of AB EKRANAS – to be a modern company and strive to achieve quantity of high quality with regard to the customers’ expectations and the international market opportunities.

The Strategy

The Company should direct the activities to implementation of the set goals.

The Board of the Company approved the goals for the year 2005:

- to produce and sell at least mill. 5.3 CPT or 15 % increase comparing with the year 2004;
- to invest up to mill. 20 LTL;
- to settle the cost reduction and efficient management programme;
- to follow the recommendation and majority decision of EDIA (European Display Industry Association) members (representing CPT producers and CPT part producers) to initiate and start an antidumping procedure in European Union Trade Commission against countries which make unfair competition and dumping prices in EU market;
- to continue financial support for EKRANAS football team;
- to continue financial support for Youth creativity programme.
-to become the leader in the segment of small and medium tube production in Europe in 2005.